Our mission statement is much like the OK Soda manifesto, it goes like this...
1. What's the point of URFCKD? Well what's the point of anything?
2. URFCKD emphatically rejects anything that is FCKD, and fully supports anything that is not FCKD.
3. The better you understand something, the more FCKD it turns out to be.
4. URFCKD says, "Don't be fooled into thinking there has to be a reason for everything."
5. URFCKD reveals the surprising truth about people and situations.
6. URFCKD does not subscribe to any religion, or endorse any political party, or do anything other than trying not to feel FCKD.
7. There is no secret to feeling FCKD.
8. URFCKD may be the preferred blog of other people such as yourself.
9. Never overestimate the remarkable abilities of URFCKD blog.
10. Please wake up every morning knowing that things are always going to be FCKD.
(I know not everyone grew up in a test market for the short lived OK soda (94-95), but Coke, its parent company, may just have pinned down our generation more than it thought with its quirky ad campaign. OK Soda's manifesto was just one part of its subversive marketing tactics, and one of the most endearing things about the deceased brand. And of course it sort of fits what I think we're aiming for here at URFCKD.
Plus its fairly hip to reference obscure and no longer available soft drinks.)
1 comment:
Wasn't it great to live in one of the test markets? I had a sick love for the way they so blatantly marketed to our generation by simply admitting that they were blatantly marketing to us. It's strangely zen. It was so completely of that time, and somehow, it does fill me with joy to think about it -- despite the fact that it was, truly, the beginning of the end. Well played, sir.
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